September 28, 2021
RCS Empowers Gets A Vibrant Upgrade
RCS Empowers, Inc. has a fresh new look, and we are so very excited to finally share it with you! Over the past year, our senior level management team has spent many hours assessing our marketing and communication efforts in order to best portray our non-profit organization to participants, team members and community members.
The refresh of our brand includes slight, modern updates to our logo, a completely new and improved website and updated marketing materials. So many great updates have been made! Our website is now easier to navigate and includes information on both our human and business services. We believe these updates enhance our mission and will help us reach more and more individuals with disabilities and special needs.
In partnership with Engaged Marketing Co., here is a recap of our recent brand refresh:
RCS Empowers was in need of a branding refresh to further their mission of empowering individuals with disabilities and special needs.Their prior logo, colors, fonts and tagline were outdated and did not match the vibrancy of RCS’s participants, staff and facility. A modernized icon, color palette, font and tagline was proposed. Providing a refresh of their brand allowed RCS to maintain recognition while incorporating subtle modern updates. Their tagline was updated from “ People, Community, Business” to “Respect, Community, Solutions” for a more relatable tie to the community and their name RCS.
The branding refresh of RCS came full circle with a complete identity system and consistent marketing collateral. Engaged Marketing Co. enhanced the look of their brand across multiple platforms, which provided additional opportunities to educate the Sheboygan community of RCS’s services and offerings.
With over 65 years in business, our organization continues to evolve as a vibrant, modern and leading resource for the community to connect, employ and educate.